// Nestlé Pure Life: Share-a-Smile™

Nestlé Pure Life has a collection of water bottles created by kids - for kids. Nestlé held a label design contest for kids last year and the winning entries were featured on the 2017 Share-a-Smile™ 8 oz bottle collection. When it came to promoting the kid-designed collection on social, one challenge was to get parents to care about labels designed by someone else's kid. We came up with the concept Every Label Tells a Story as a way to tell parents that, for their kids, the labels have a narrative that goes beyond what a parent can see. Ultimately, two animated videos were created using a combination of live-action and 3D animation. The two videos were leveraged across pre-roll, social platforms (Facebook & Instagram), HTML5 web banners & the Share-a-Smile™ micro-site. 

// Digital & Social

Sr Art Director: Mario Licato
Sr Copywriter: Megan Adamson-Jackes