// Constellation Wines: Robert Mondavi + Franciscan Estate
Constellation sought a new brand campaign for Robert Mondavi & Franciscan Estate wines. In an effort to increase awareness, we created a look and feel which celebrated the rich tradition of their vineyards, while still highlighting the craftsmanship that goes into each and every bottle of wine. We began building the brand's story right where it all started - the vineyards. We launched the new look and feel in a print campaign, which featured the elegance and details of each vineyard. In the next phase, we focused on the craftsmanship of the Mondavi bottle given it's label-less aesthetic.
// Digital & Social