// Hanes FreshIQ:  End The Smellfie

In partnership with The Martin Agency, we helped launch the Hanes FreshIQ product line - a new advanced odor-controlling line of men's underwear. Primarily focused on digital and social, we created a series of videos (Excuses) and GIFs (Fresh Deliveries). This project was a full collaboration with The Martin Agency - in fact - all content was shot in tandem with the broadcast production.

// Digital & Social || Smellfie Excuses

The only thing worse than smelling your armpit (i.e a Smellfie) is getting caught in the act. Based off this simple, yet embarrassing act, we created three short form videos which coincided with the broadcast television spot.

// Social || Fresh Deliveries

Continuing with the Smellfie theme, we created four playful GIFs where FreshIQ products could once again - help end the Smellfie.