// Babyganics: Grow Boldly
Babyganics believes babies should be free to explore their world - and they're right. We translated this into a digital - and in some ways real - baby safe world. A world through the eyes of adolescents that's made possible by the full breadth of the Babyganics product line. In a fully integrated campaign, we created a world which engaged hundreds of thousands of new customers through digital, point of sale, experiential, rich media & social.
// Campaign Visuals & Experiential
We created an illustration style for the Babyganics world which included real characters which were laser cut from paper and built by hand.
