// Hanes X-Temp: Hairy Godfather + Hairy Situations
Tasked with creating a new and improved version of the previously successful X-Temp Hot-N-Hairy campaign, we turned to social. Focused on two concepts - Hairy Godfather & Hairy Situations - we engaged with the millennial audience creating a playful and fun campaign which seamlessly integrated the X-Temp product benefit.
// Social || Hairy Godfather
The Hairy Godfather grants the wishes of hot-n-hairy men everywhere by bringing them cooling technology of Hanes X-Temp, as well as news of discounts at Hanes.com, free shipping, and more. Whether you’re hairy or hairless, your cool wish is the Hairy Godfather’s command.
// Social || Hairy Situations
Body hair makes hairy situations even hotter! But it doesn’t matter whether it’s Mother Nature or your mother-in-law that’s bringing the heat, because Hanes X-Temp is the best way to weather the sweat storm—no matter your level of body hair.
Creative Directors: Michael Lee & Greg Dalbey
Art Director: Michelle Saylors
Sr Copywriter: Robert George