// Hum by Verizon: Take The Drama Out of Driving
Testimonial campaigns can be—well—limiting. Fortunately for Hum by Verizon, we Took the Drama Out of Driving through dramatic readings of real online reviews. Leveraging online video (OLV), paid media & social, the campaign targeted family focused and tech embracer individuals with the goal of driving sales for the brand.
// OLV & Pre-Roll
Creative Directors: Anthony DiPaula & Jeff Samson
Sr. Art Director: Didima Arrieta
Sr. Copywriter: Dan Ahern
Executive Producer: Tina Lam
Director: Aleysa Young
